Product innovation · SCAD Pro × Welspun
Nested Spaces
An ode to leaving the nest.
A curated bedding collection for Gen Z moving into their first apartment.
My role · Packaging & post-purchase experience lead
- Packaging design
- Post-purchase journey
- Bed-in-a-bag tote
18-person SCAD Pro × Welspun team
01
The tote is the journey
Unpack the tote: every piece of the packaging has a job after purchase, and together they make a loop. Tap a piece to follow it.
02
The paper tag
Five printed cards on a keyring, front and back. Swipe, scroll sideways or use the arrows to flip through the Plumage set.
03
One keychain, three ways back
Each embroidered keychain carries a QR code. Personal on the outside, a direct line back to Nested Spaces on the inside.
Nested SpacesWelcome back to your nest.
04
The carry case
The throw rolls into its own strap case, keychain and tag clipped on.
Packaging that stays
- Fabric, not plastic. The bag is made from our own textiles, giving fabric a second life and cutting single-use waste.
- A walking campaign. Carried to coffee, yoga and class, the pattern travels with its owner and shares the story. #NestedSpaces
- Care that lasts. The tag teaches how to wash, dry and store the bedding, so it lasts longer and gets replaced less.
- A way back. The QR keychain turns a personal accessory into the touchpoint for the next purchase.