Why
To use the issue of denim waste as an opportunity to build a community. By fostering authentic relationships, we will uplift the lives of those who connect with our brand.
Concept brand · FASM 400 group project
reweaving the fashion industry
A community based denim brand. One-of-a-kind bags made entirely from pre-loved denim donated by people whose pieces tell a story, and each bag carries a star tag painted with the stories it was woven from.
- Collection
- 5 bags, $84.50–$184.50
- Material
- 100% donated denim
- Made in
- Savannah, GA
Founders: Alix Russell-Mann, Lillian Hoog, Sydney Fuller, Sophia Mijares
Every piece has a story
Every bag is cut from denim that someone donated, so every bag carries a denim star tag. The front asks what’s in your bag? On the back, the stories of the people whose jeans it was woven from are written in fabric paint.
Tap the tag to flip it.
The collection
Five signature styles. Tap a bag to read its tag.
The promise
The brand
To connect with people in ways deeper than the clothing.
How
By elongating the life of pre-loved denim through upcycling and reworking. We source all our materials from individuals whose pieces tell a story.
What
Denim pieces made up entirely of upcycled materials for a one-of-a-kind look. Handmade with love and designed for functionality, our pieces are highly personal.
- 2.16 Milliontons of denim waste are generated annually
- 35–50%is all that is collected back for recycling
- $264 Billionworldwide secondhand apparel market value
- 10%of secondhand purchases in the US are handbags
Out in Savannah
Photography by Greanly Phillips