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Collaboration Capsule and Activation

Wrangler Love is Infinita

The Wrangler × Infinita cowgirl, embroidered as a patch

Collaborative capsule and SXSW activation for heritage brand “Wrangler” and Colombian pattern powerhouse “Infinita es Infinita.” Western denim, reimagined through Colombian color and craft.

  • 6capsule styles
  • 5activation pieces
  • $9.99–199.99MSRP range
01 / 06

    Drag the rail · click a piece to open its line sheet

    Capsule collection / Experiential marketing / Retail strategy

    The activation · SXSW modern rodeo

    Walk the booth

    Why this Works

    01 / 07

    Tap any zone on the map to explore the booth.

    Booth map · tap to explore
    AI concept renders

    The business case

    Why this Works

    The experience is the strategy. Every station in the booth has a commercial job.

    1. 01

      Attract a crowd

      Hands-on stations, from the mechanical bull to the photo booth, give SXSW foot traffic a reason to step in and stay.

      62%of the proposed budget goes to venue and experience

    2. 02

      Introduce the collaboration

      Western denim meets Colombian color and craft at every stop, so Wrangler’s audience discovers Infinita along the way.

      20–30%target: Wrangler-driven visitors engaging with Infinita

    3. 03

      Turn participation into sales

      Customizing a $130 denim jacket at the Patch Bar, with patches sold separately, turns the activity into the purchase.

      10–15%visitor purchase rate · $100+revenue per visitor

    The numbers behind it

    Projected gross revenue / 7 days

    $646,843

    The model is built around jackets and collectible patches, supported by pre-orders and accessories.

    42%Denim jackets

    Where the investment goes

    $261,700 estimated budget

    Venue and experience account for 62% of the proposed budget, placing the physical activation at the center of the plan.

    Budget & revenue assumptions

    Planned spending

    Estimated activation budget

    Projected sales

    Revenue assumptions
    ItemPriceUnits

    Jackets in this forecast are the $130 plain denim jackets customized at the Patch Bar, with patches sold separately; the $169.99 Heritage Patches Jacket is the pre-designed capsule style. The engagement target also needs a final measurement definition.

    Planning estimates, not measured results. Stream values are rounded to the nearest dollar; the total uses exact price × quantity calculations. Gross revenue excludes any costs not captured in the proposed budget.

    Concept proposal. All financial figures and KPIs are estimates or targets.